BabyMam Sanjo
Website Redesign for Postpartum Care Facility
UIUX
Web Design
Marketing
BabyMam Sanjo
Website Redesign for Postpartum Care Facility
UIUX
Web Design
Marketing
Role
UIUX Designer
Marketer
Tools
Figma
Google Analytics
Heat map
Microsoft Clarity
Role
UIUX Designer
Marketer
Tools
Figma
Google Analytics
Heat map
Microsoft Clarity
Project Overview
Background & Purpose
The project began with Instagram management support for the first facility.
When the second facility opened, I initiated a website redesign proposal to improve user experience and operational efficiency.
The existing website combined information for both facilities, which caused confusion for users.
Moreover, the client experienced frequent misdirected inquiries and phone calls, hindering smooth operation of the services.
From a UI/UX perspective, I was entrusted with a full redesign of the site structure, pricing page, and user flow.
Project Overview
Background & Purpose
The project began with Instagram management support for the first facility.
When the second facility opened, I initiated a website redesign proposal to improve user experience and operational efficiency.
The existing website combined information for both facilities, which caused confusion for users.
Moreover, the client experienced frequent misdirected inquiries and phone calls, hindering smooth operation of the services.
From a UI/UX perspective, I was entrusted with a full redesign of the site structure, pricing page, and user flow.
Timeline
Delivered final UI design assets to the client for implementation by their in-house developer. Implementation is underway; overall website launch is upcoming.
(As of June 25, 2025)
Delivery
& Development
Conducted phased A/B testing on pricing simulators, inquiry flows, mobile optimization, and CTA wording. Adjusted UI based on data analysis.
UI Improvement
Design
Leveraged the strong SEO of the first facility’s domain to redesign the structure with a main top page branching into “Facility 1” and “Facility 2”.
Structural
Revision
Conducted interviews with the client and users to clarify issues. Analyzed user behavior on the existing site using GA4 and heatmaps.
Reseach
Phase
Supported Instagram management for the first facility. When the second facility opened, identified usability issues and suggested actionable improvements and proposed improvements.
Initial
Phase
Timeline
Initial
Phase
Supported Instagram management for the first facility. When the second facility opened, identified usability issues and suggested actionable improvements and proposed improvements.
Conducted interviews with the client and users to clarify issues. Analyzed user behavior on the existing site using GA4 and heatmaps.
Research
Phase
Conducted phased A/B testing on pricing simulators, inquiry flows, mobile optimization, and CTA wording. Adjusted UI based on data analysis.
UI Improvement Design
Delivered final UI design assets to the client for implementation by their in-house developer. Implementation is underway; overall website launch is upcoming.
(As of June 25, 2025)
Delivery
& Development
Structural
Revision
Leveraged the strong SEO of the first facility’s domain to redesign the structure with a main top page branching into “Facility 1” and “Facility 2”.
Challenge
Users mistakenly send inquiries to the wrong facility due to mixed contact forms.
The reservation flow is unclear, resulting in low conversion rates.
The pricing page is difficult to view on smartphones, causing user drop-off.
Even with FAQ, the client continued to receive repetitive inquiries through DMs and calls.
Research & UX Process
Persona Overview
Basic Information
Name
Mayumi Takahashi
Age
33
Family
Husband, 1 child
Occupation
Temporary office worker
Location
Nishikyo Ward, Kyoto
Background & Lifestyle
Relocated from Tokyo to Kyoto due to husband’s job transfer.
Works part-time as a temp office worker but currently on leave, focusing on childcare.
While the husband is on parental leave, he lacks sufficient childcare knowledge and initiative.
Although her mother offers some help, she struggles to find personal time to rest or recharge.
Pain Points & Stressors
Strong sense of isolation due to limited connection with other mothers in similar situations.
Lacks confidence in her parenting approach and feels anxious about whether she’s doing it right.
Accumulating fatigue and stress from not having someone she can comfortably rely on.
In need of both physical and emotional postpartum care and support.
Motivations & Expectations
Wants to gain proper parenting knowledge and feel more confident as a mother.
Has a clear goal to raise her child at home until the age of 3 in a relaxed environment.
Heard about postpartum care facilities through fellow mothers, showing awareness and interest.
Research & UX Process
Persona Overview
Basic Information
Name
Mayumi Takahashi
Age
33
Family
Husband, 1 child
Occupation
Office worker
Location
Nishikyo Ward, Kyoto
Background & Lifestyle
Relocated from Tokyo to Kyoto due to husband’s job transfer.
Works part-time as a temp office worker but currently on leave, focusing on childcare.
While the husband is on parental leave, he lacks sufficient childcare knowledge and initiative.
Although her mother offers some help, she struggles to find personal time to rest or recharge.
Pain Points & Stressors
Strong sense of isolation due to limited connection with other mothers in similar situations.
Lacks confidence in her parenting approach and feels anxious about whether she’s doing it right.
Accumulating fatigue and stress from not having someone she can comfortably rely on.
In need of both physical and emotional postpartum care and support.
Motivations & Expectations
Wants to gain proper parenting knowledge and feel more confident as a mother.
Has a clear goal to raise her child at home until the age of 3 in a relaxed environment.
Heard about postpartum care facilities through fellow mothers, showing awareness and interest.
Sitemap
It's not within my scope
Postpartum Care Babymam
Shijo Home
Sanjo Home
Facility Information
Pricing
News
Pricing Calculator & Price List
Optional Add-ons
Facility Overview
Meet the Team
A Typical Day at Babymam
Guest Rooms
Others
Overnight Stay Booking
Daycare Booking
FAQ
Contact
Our Services
Sitemap
Wireframes
Mobile
Desktop
Identified Issues for Both Client and Users
Burden caused by mixed and misdirected inquiries.
Client
Difficulty understanding pricing and facility eligibility;
difficulty finding necessary information.
Users
UX Improvement Process
Identify
Used GA4, heatmaps, and Microsoft Clarity to identify issues.
Discuss
Held regular discussions with the client to validate hypotheses, especially since the pricing simulator was built from scratch.
Test
Conducted phased A/B testing on individual
UI components.
UI Design & Intentions
Typography
Headline Fonts
あ
ア
Rounded Mplus 1c
Rounded Mplus 1c
Extra Bold
Medium
Extra Bold 25px - Heading 1
Extra Bold 20px - Heading 2
Medium 20px - Heading 3
Medium 18px — Heading 4
Medium 17px — Heading 5
Medium 16px — Heading 6
Medium 14px — Heading 7
Body Text Fonts
あ
ア
Rounded Mplus 1c
Rounded Mplus 1c
Regular
Regular 18px — Body 1
Regular 16px — Body 2
Regular 13px — Body 3
Regular 12px — Body 4
Color Palette
Main Color
Off-white
HEX #FFFCF1
R: 255 G: 252 B:241
Light Green
Secondary Color
HEX #CFEBD3
R: 207 G: 235 B:211
Dark
R: 7 G: 21 B:15
HEX #07150F
Dark
Red
HEX #D64F4F
R: 214 G: 79 B:79
Red
Grey
HEX #787F79
R: 120 G: 127 B:121
Grey
HEX #787F79
R: 120 G: 127 B:121
Blue
HEX #1192F5
R: 17 G: 146 B:245
Blue
Accent Color
Green
HEX #389A6E
R: 56 G: 154 B:110
It helps create a soft background that feels safe and calming, ideal for new mothers seeking peace of mind.
A soothing, nature-inspired green that symbolizes healing, growth, and tranquility. It reinforces a sense of care and recovery in a supportive environment.
A deep, muted green used selectively to emphasize key actions or information. It adds a sense of trust and professionalism while ensuring strong contrast and visibility.
Color Palette
Main Color
Off-white
HEX #FFFCF1
R: 255 G: 252 B:241
Light Green
Secondary Color
HEX #CFEBD3
R: 207 G: 235 B:211
Dark
R: 7 G: 21 B:15
HEX #07150F
Dark
Red
HEX #D64F4F
R: 214 G: 79 B:79
Red
Accent Color
Green
HEX #389A6E
R: 56 G: 154 B:110
It helps create a soft background that feels safe and calming, ideal for new mothers seeking peace of mind.
Grey
HEX #787F79
R: 120 G: 127 B:121
Grey
HEX #787F79
R: 120 G: 127 B:121
Blue
HEX #1192F5
R: 17 G: 146 B:245
Blue
A soothing, nature-inspired green that symbolizes healing, growth, and tranquility. It reinforces a sense of care and recovery in a supportive environment.
A deep, muted green used selectively to emphasize key actions or information. It adds a sense of trust and professionalism while ensuring strong contrast and visibility.
Information Architecture & Flow
Redesigned structure: main top page
→ branches into Facility 1 and Facility 2 pages.
Postpartum Care Babymam
Shijo Postpartum Care Babymam
Shijo Home
Sanjo Home
On each facility page, only that facility’s contact info is fixed in a sticky header
(previously both Sanjo and Shijo were shown).
Added a link prompting users to check the FAQ page before submitting an inquiry, as their questions might be resolved there.
This is just explanation of which facility is for, not the link
This is the link of FAQ
Information Architecture & Flow
Redesigned structure: main top page
→ branches into Facility 1 and Facility 2 pages.
Postpartum Care
Babymam
Shijo Postpartum Care
Babymam
Shijo Home
Sanjo Home
On each facility page, only that facility’s contact info is fixed in a sticky header
(previously both Sanjo and Shijo were shown).
Added a link prompting users to check the FAQ page before submitting an inquiry, as their questions might be resolved there.
This is just explanation of which facility is for, not the link
This is the link of FAQ
FAQ Page Improvements
Categorized frequently asked questions with accordion display.
Standardized and simplified the language used in responses across the site.
Important questions pinned at the Sanjo Home.
This is a button to FAQ page
FAQ Page Improvements
Categorized frequently asked questions with accordion display.
Standardized and simplified the language used in responses across the site.
Important questions pinned at the Sanjo Home.
This is a button
to FAQ page
Pricing Page Improvements
Changed pricing tables from horizontal scroll format to vertical lists for easier comparison on smartphones.
Created a horizontal scroll tab linking to official municipal subsidy websites within the “Using Subsidies” accordion.
Pricing simulator fixed at the top, usable regardless of subsidy usage.
This is the pricing simulation section.
Prototype testing showed positive feedback: users could compare prices vertically at a glance.
産後ケアっていくらかかるの…?
◯門で料金がわかる！
あなたに合った料金プランを
簡単シミュレーション！
料金シミュレーション
市町村の産後ケア助成金を利用した場合
ご利用料金
市町村が定める産後ケア事業利用料金
お住まいの地域の産後ケア施設料金
京都市
向日市
城陽市
久御山町
京都市が定める産後ケア事業
詳細はこちら
産後ケア施設利用料金
宿泊利用
スタンダートルーム
4,000円〜 / 泊
スーペリアルーム
7,300円〜 / 泊
デラックスルーム
9,500円〜 / 泊
お得な助成金プランで宿泊予約
デイ利用
デイケア
3,000円〜 / 回
お得な助成金プランでデイ予約
baby.mam SANJOのサービス
ご利用料金
8:00
Created a horizontal scroll tab linking to official municipal subsidy websites within the “Using Subsidies” accordion.
Prototype testing showed positive feedback: users could compare prices vertically at a glance.
産後ケアっていくらかかるの…?
◯門で料金がわかる！
あなたに合った料金プランを
簡単シミュレーション！
料金シミュレーション
市町村の産後ケア助成金を利用した場合
ご利用料金
市町村が定める産後ケア事業利用料金
お住まいの地域の産後ケア施設料金
京都市
向日市
城陽市
久御山町
京都市が定める産後ケア事業
詳細はこちら
産後ケア施設利用料金
宿泊利用
スタンダートルーム
4,000円〜 / 泊
スーペリアルーム
7,300円〜 / 泊
デラックスルーム
9,500円〜 / 泊
お得な助成金プランで宿泊予約
デイ利用
デイケア
3,000円〜 / 回
お得な助成金プランでデイ予約
baby.mam SANJOのサービス
ご利用料金
8:00
This is the pricing
simulation section.
Changed pricing tables from horizontal scroll format to vertical lists for easier comparison on smartphones.
Pricing simulator fixed at the top, usable regardless of subsidy usage.
Start Simulation
The simulation displays both government-subsidized postpartum care fees and private fees for overnight and day-use plans, shown as per-day rates.
For users eligible for subsidies, the displayed amount is an estimated price only, as actual fees may vary depending on administrative assessment. This disclaimer is clearly stated to avoid confusion.
To help users find accurate and up-to-date details, the tool includes direct links to the official website of the selected municipality.
When a user selects their municipality, the simulator also shows the maximum number of days eligible for subsidized use according to local regulations.
The estimated fees are tailored based on the user’s selected annual household income bracket and eligibility type (e.g., taxable, non-taxable, or public assistance household).
Only out-of-pocket fees will be displayed.
Will you be using
a government subsidy?
Which income category applies to you?
Which income category applies to you?
An estimated total cost for facility use is displayed
Yes
No
A: ¥7.3M or more
B: Less than ¥7.3M
C: Tax-exempt or
welfare-recipient household
Start Simulation
The simulation displays both government-subsidized postpartum care fees and private fees for overnight and day-use plans, shown as per-day rates.
For users eligible for subsidies, the displayed amount is an estimated price only, as actual fees may vary depending on administrative assessment. This disclaimer is clearly stated to avoid confusion.
To help users find accurate and up-to-date details, the tool includes direct links to the official website of the selected municipality.
When a user selects their municipality, the simulator also shows the maximum number of days eligible for subsidized use according to local regulations.
The estimated fees are tailored based on the user’s selected annual household income bracket and eligibility type (e.g., taxable, non-taxable, or public assistance household).
Only out-of-pocket fees will be displayed.
Will you be using
a government subsidy?
Which income category applies to you?
Which income category applies to you?
An estimated total cost for facility use is displayed
Yes
No
A: ¥7.3M or more
B: Less than ¥7.3M
C: Tax-exempt or
welfare-recipient household
CTA Flow Design
Overnight Stay Booking
Daycare Booking
Separated lodging and day-use reservations into two CTAs due to additional costs and external system constraints.
CTA Flow Design
Overnight Stay Booking
Daycare Booking
Separated lodging and day-use reservations into two CTAs due to additional costs and external system constraints.
Staff Introduction Page Improvements
Designed to ease pre-visit anxiety by showcasing staff warmth and personality through empathetic interview content.
What message would you like to share with mothers working hard to raise their children?
What kind of place do you hope BabyMam Sanjo will become for mothers and families?
What challenges or anxieties did you face during your first experience with parenting? Or
What difficulties did you encounter when you started working?
Each staff profile is contained within one card per screen to maintain clarity and consistency.
Recognized two user types: quick-glancers and deep-readers. Structured the layout to serve both. Long comments are hidden in accordion menus, allowing users to selectively expand content without overwhelming the page.
iphone 16
mockup
393×852
6.1’
Staff Introduction Page
Improvements
Designed to ease pre-visit anxiety by showcasing staff warmth and personality through empathetic interview content.
What kind of place do you hope BabyMam Sanjo will become for mothers and families?
What challenges or anxieties did you face during your first experience with parenting? Or
What difficulties did you encounter when you started working?
Each staff profile is contained within one card per screen to maintain clarity and consistency.
Recognized two user types: quick-glancers and deep-readers. Structured the layout to serve both. Long comments are hidden in accordion menus, allowing users to selectively expand content without overwhelming the page.
iphone 16
mockup
393×852
6.1’
What message would you like to share with mothers working hard to raise their children?
Facility Introduction Page Improvements
Adjusted each category's content volume to prevent excessive scrolling and cognitive overload.
Guest Rooms
Others
The content was separated into clearly defined categories, distinguishing between private guest rooms and shared areas such as dining and living spaces.
スタンダート（洋室）
(16.12㎡ × 4部屋)
シングルベッド1台
デスク
ベビーベッド1台
Facility Introduction Page
Improvements
Adjusted each category's content volume to prevent excessive scrolling and cognitive overload.
Guest Rooms
Others
The content was separated into clearly defined categories, distinguishing between private guest rooms and shared areas such as dining and living spaces.
スタンダート（洋室）
(16.12㎡ × 4部屋)
シングルベッド1台
デスク
ベビーベッド1台
"About BabyMam Services" Page Improvements
Heatmap analysis showed high engagement with the inclusive service section on the pricing page. Based on this behavior, a dedicated services page was introduced.
"About BabyMam Services"
Page Improvements
Heatmap analysis showed high engagement with the inclusive service section on the pricing page. Based on this behavior, a dedicated services page was introduced.
The content was separated into clearly defined categories, distinguishing between private guest rooms and shared areas such as dining and living spaces.
Designed with a visually unified list format to make service content easily scannable and understandable.
Services were grouped into categories for both surface-level and in-depth browsing styles.
お食事
四条烏丸のマールデリさん特製、彩り豊かなフレッシュ野菜たっぷりのお弁当をご用意しております。朝昼晩とゆったり、お部屋でもラウンジでも、お好きな場所でお楽しみいただけます。お持ち帰りも可能です。
お食事例
朝食
・フレッシュサラダ
・お勧めデリ
・ミニサンドウィッチ
昼食
・本日のサラダ
・特選デリ2種
・おにぎり
夕食
・ハンバーグ
・エビマヨ
・イワシの香草パン粉焼き
・温野菜
・ライス
サポート
助産師や保育士がいつでも保育室にいますので、立ち寄ったついでに気軽に相談ができます。授乳・育児・赤ちゃんの発達などなんでも聞いてください。帰宅後も笑顔で過ごせるようスタッフ一同全力でサポートします。
内容
・抱っこ紐練習
・ねんねトレーニング
・育児練習
・育児カウンセリング
・離乳食相談
・発達発育相談
・授乳サポート
24時間ベビー保育
保育士・助産師が24時間体制で赤ちゃんを大切にお預かり。ご滞在中はいつでもお預かりいたします。朝6時〜夜22時は無料、夜間（22時〜6時）は別料金でご利用いただけます。
内容
・入浴
・体重測定
・寝かしつけサポート
・粉ミルク授乳
・調乳
・哺乳瓶消毒
アメニティ
赤ちゃん
・着替え
・おむつ
・おしりふき
ママ
・タオル
・バスタオル
・館内着
・シャンプー
・リンス
・ボディソープ
・洗顔
ラウンジプログラム
平日のお昼は、ラウンジプログラムを開催しています。ねんね講座や離乳食の話、ヨガやベビーマッサージ、工作や記念品づくりなど。すべて無料で気軽に参加いただけます。毎月の詳細はInstagramでご確認ください。
内容
・リラックスヨガ
・ベビーマッサージ
・ヘッドドレス
・お昼寝アート
・手作りおもちゃ
・ファーストアート
・宝石石鹸づくり
Designed with a visually unified list format to make service content easily scannable and understandable.
お食事
四条烏丸のマールデリさん特製、彩り豊かなフレッシュ野菜たっぷりのお弁当をご用意しております。朝昼晩とゆったり、お部屋でもラウンジでも、お好きな場所でお楽しみいただけます。お持ち帰りも可能です。
お食事例
朝食
・フレッシュサラダ
・お勧めデリ
・ミニサンドウィッチ
昼食
・本日のサラダ
・特選デリ2種
・おにぎり
夕食
・ハンバーグ
・エビマヨ
・イワシの香草パン粉焼き
・温野菜
・ライス
サポート
助産師や保育士がいつでも保育室にいますので、立ち寄ったついでに気軽に相談ができます。授乳・育児・赤ちゃんの発達などなんでも聞いてください。帰宅後も笑顔で過ごせるようスタッフ一同全力でサポートします。
内容
・抱っこ紐練習
・ねんねトレーニング
・育児練習
・育児カウンセリング
・離乳食相談
・発達発育相談
・授乳サポート
24時間ベビー保育
保育士・助産師が24時間体制で赤ちゃんを大切にお預かり。ご滞在中はいつでもお預かりいたします。朝6時〜夜22時は無料、夜間（22時〜6時）は別料金でご利用いただけます。
内容
・入浴
・体重測定
・寝かしつけサポート
・粉ミルク授乳
・調乳
・哺乳瓶消毒
アメニティ
赤ちゃん
・着替え
・おむつ
・おしりふき
ママ
・タオル
・バスタオル
・館内着
・シャンプー
・リンス
・ボディソープ
・洗顔
ラウンジプログラム
平日のお昼は、ラウンジプログラムを開催しています。ねんね講座や離乳食の話、ヨガやベビーマッサージ、工作や記念品づくりなど。すべて無料で気軽に参加いただけます。毎月の詳細はInstagramでご確認ください。
内容
・リラックスヨガ
・ベビーマッサージ
・ヘッドドレス
・お昼寝アート
・手作りおもちゃ
・ファーストアート
・宝石石鹸づくり
Services were grouped into categories for both surface-level and in-depth browsing styles.
The content was separated into clearly defined categories, distinguishing between private guest rooms and shared areas such as dining and living spaces.
Top Page Improvements
baby.mam SANJOのサービス
実家のような安心感を重視した
24時間ケア
パパも参加できる
”家族で学べる産後ケア”
ママ同士のつながりを
大切にした交流の場
産後のママのための
心と体を休める”くつろぎの場”
ママと赤ちゃんの成長に合わせた
産後ケア
baby.mam SANJOのサービス
Intended to clearly communicate BabyMam's strengths and tone at a glance, especially for users comparing competitors. Structured messaging based on three pillars: service value, competitive advantages, and persona-aligned reassurance.
GA4 revealed that about one-third of users from the Sanjo top page navigate to the pricing page.
To reduce cost anxiety and guide users toward informed decisions, a Pricing Simulation button was placed on the top page instead of a direct Reservation button.
産後ケアっていくらかかるの…?
◯門で料金がわかる！
あなたに合った料金プランを
簡単シミュレーション！
料金シミュレーション
Top Page Improvements
baby.mam SANJOのサービス
実家のような安心感を重視した
24時間ケア
パパも参加できる
”家族で学べる産後ケア”
ママ同士のつながりを
大切にした交流の場
産後のママのための
心と体を休める”くつろぎの場”
ママと赤ちゃんの成長に合わせた
産後ケア
baby.mam SANJOのサービス
Intended to clearly communicate BabyMam's strengths and tone at a glance, especially for users comparing competitors. Structured messaging based on three pillars: service value, competitive advantages, and persona-aligned reassurance.
GA4 revealed that about one-third of users from the Sanjo top page navigate to the pricing page.
To reduce cost anxiety and guide users toward informed decisions, a Pricing Simulation button was placed on the top page instead of a direct Reservation button.
産後ケアっていくらかかるの…?
◯門で料金がわかる！
あなたに合った料金プランを
簡単シミュレーション！
料金シミュレーション
High-Fidelity Prototype
High-Fidelity Prototype
Interim Results & Evaluations
Improved visibility and easier comparison
on one screen; praised by mothers
for convenience.
Changed “Make a lodging reservation here” to more compelling phrases like
“Book lodging with subsidy plans”
Supports users with and without subsidies,
combining lodging and day-use options
in one intuitive screen
Clicks doubled the month after change: from 92 (22.17%) in Feb 2025 to 190 (46.68%) in Mar 2025 (+106.5%).
Positive feedback from busy mothers: easy to use, results appear just by selecting conditions.
Changed horizontal scroll tables
to vertical lists on mobile
CTA Text
Improvement
Pricing Simulator
Introduction
Pricing UI
Optimization
Details
Effects & Feedback
Improvement
Interim Results & Evaluations
Improved visibility and easier comparison on one screen; praised by mothers for convenience.
Changed “Make a lodging reservation here” to more compelling phrases like “Book lodging with subsidy plans”
Supports users with and without subsidies, combining lodging and day-use options
in one intuitive screen
Clicks doubled the month after change: from 92 (22.17%) in Feb 2025 to 190 (46.68%) in Mar 2025 (+106.5%).
Positive feedback from busy mothers: easy to use, results appear just by selecting conditions.
Changed horizontal scroll tables to vertical lists on mobile
CTA Text Improvement
Pricing Simulator Introduction
Pricing UI Optimization
Details
Effects & Feedback
Improvement
Improvement
Details
Effects & Feedback
Improvement
Details
Effects & Feedback
UI design is not just about aesthetics but requires deep understanding of user behavior psychology.
Thorough initial client interviews to uncover core issues greatly increase intervention accuracy.
Gained hands-on experience dealing directly with client needs and real-world challenges.
Plan to keep improving UI/UX skills and stay updated on related knowledge to handle diverse scenarios.
What I Learned
Reflection & Learnings
What I Would Improve Next Time
Due to using an external reservation system, actual conversions (completed bookings) could not be tracked, so CTA clicks were used as proxies.
→ Plan to deepen knowledge of external tools compatible with GA4 for better conversion tracking in the future.
UI design is not just about aesthetics but requires deep understanding of user behavior psychology.
Thorough initial client interviews to uncover core issues greatly increase intervention accuracy.
Gained hands-on experience dealing directly with client needs and real-world challenges.
Plan to keep improving UI/UX skills and stay updated on related knowledge to handle diverse scenarios.
What I Learned
Reflection & Learnings
What I Would Improve Next Time
Due to using an external reservation system, actual conversions (completed bookings) could not be tracked, so CTA clicks were used as proxies.
→ Plan to deepen knowledge of external tools compatible with GA4 for better conversion tracking in the future.
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